002 | The Power of Client Surveys in Your Wedding Business
Our latest episode, “The Power of Client Surveys in Your Wedding Business," is a guidebook narrated through the journey of a hypothetical florist named Vanessa. This episode feels like a comforting chat over coffee every wedding professional needs.
Vanessa's story is a common tale in the wedding floristry world – a passionate artist striving to break into the high-end market, facing obstacles and the temptation to blame everything from the economy to social media algorithms. However, the real transformation begins when Vanessa starts looking inward and seeking feedback from clients. This pivot is what our episode hinges on: introspection over accusation, strategy over stagnation.
Gathering Client Feedback: A Golden Strategy
The podcast episode, "The Power of Client Surveys in Your Wedding Business," emphasizes the potency of client feedback. Whether through surveys, polls, or during consultations, understanding what clients love and what they're looking for can revolutionize your business approach. I shares tips on using tools like Typeform and Google Forms to create aesthetically pleasing and brand-aligned surveys that provide the insights necessary for growth.
When You Don’t Have Clients to Survey
What if you are a new wedding professional that doesn’t have anyone to interview or send a survey to? The key is to visualize who your dream client! What does your dream client look like? This episode doesn't just tell you to imagine them – it shows you how to lure them in. Crafting a portfolio that resonates with the aesthetic of your ideal client, improving design skills, and investing in photo shoots are just the tip of the iceberg. Stephanie lays out a road map to showcase your work in ways that speak directly to those you aim to serve.
Everyone was a “Vanessa” at One Point
Vanessa's hypothetical narrative is more than a story; it's a mirror reflecting the shared experiences of many in the wedding floristry industry. By transforming feedback into action and strategies into success, wedding florists can start booking those dream clients and enjoy the process of building a thriving business.
Get the Strategy to Implement
This a free guide to help you implement this " 3 Proven Strategies to Booking High Budget Weddings ". It is packed with practical tips and techniques that will help you secure high-budget weddings and take your business to the next level.
So, why wait? Listen to the full episode of "The Power of Client Surveys in Your Wedding Business," and transform your wedding floral business with every snippet of advice and heartfelt encouragement from Vanessa's and I’s story. Download the free guide, and it's time to bloom boldly and beautifully in the world of wedding floristry!